Analysis on the personality/likeness of Tomas Maier (Creative Director of BV starting from 2001)
- hates labels/ anti-bling
- does not believe in quick fix and gimmick product
- abhor the banality of must-have
- like symmetrical ( he dropped “h” from his original name to make his first and last name more symmetrical)
- very prompt
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For his design
- make good use of simple cutting with pure color
- insist on elegant with high quality
- emphasis on unique characteristics (inspired the company’s slogan: “when your own initials are enough”)
As a German-born, his characteristics:
- conscientious and careful
- low-key
- pay attention to the texture
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